B2B services firm (≈80 employees)
Illustrative scenario - not a specific client engagement
- Situation
Inbound leads were falling between marketing and sales: no defined handoff owner, no SLA, and 3 duplicate CRM fields creating confusion.
- Diagnostic found
4 undocumented handoff points across 2 teams with no shared visibility.
- Delivered
Handoff process reduced from 5 steps to 2. Single ownership assigned per lead stage. Estimated revenue at risk from dropped handoffs: $180K-$240K annually. 30-day cleanup priority list adopted by both teams.